What is User Experience (UX) Design?

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If you read any definition of UX design out there, quite often you may find yourself thinking “What the heck is this supposed to mean?” At least, this was the case for me and I had to re-read the definition several times to understand every word of it. I was always a fan of simplicity, and I don’t like when definitions are full of bookish phrases. Here is an example from one of the greatest UX design books “A Project Guide to UX Design: For user experience designers in the field or in the making” by Russ Unger and Carolyn Chandler:

UX design is the creation and synchronization of the elements that affect users’ experience with a particular company to influence their perceptions and behaviour

Personally, I prefer something with the same meaning, but with fewer words:

UX design is what designers do to create a good user experience or improve a bad one

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